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CogSci 2024

July 25, 2024

Rotterdam, Netherlands

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Previous studies suggested differences in the temporal unfolding of face processing in the brain between real and virtual faces, starting from 400 ms onwards. However, few studies explicitly compared the early and the late processing stages in real and virtual faces in the same paradigm. Here we conducted an EEG study utilizing real human faces and high-quality realistic virtual agent faces, examining two event-related potentials; the early N170 and the Late Positive Potential (LPP). Our results showed that the N170 response was identical for both types of faces. Regarding the LPP response, the results revealed a proclivity for real human faces to elicit a slightly larger LPP compared to virtual agent faces. These results suggest that although high-quality virtual agent faces can approach the level of higher-order evaluation typically associated with real human faces, human faces remain the most engaging.

Authors:

Julija Vaitonytė: Tilburg University; Maryam Alimardani: Tilburg University; Max Louwerse: Tilburg University

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