United States

loyalty

affective commitment

memorable experience

rural winery

urban winery

satisfaction

Dear Delegates, 

On behalf of the organizing committee at UCF Rosen College of Hospitality Management and Elsevier, I have the greatest pleasure to welcome you to the **6th World Research Summit for Tourism and Hospitality: Resilience, Adaptability, and Innovation.** 

Though we cannot host you this year owing to Covid-19 at our beautiful resort-like campus in Orlando, Florida, we believe this virtual and live-streamed conference will provide an interactive, dynamic, and shared international platform for global academics and practitioners to discuss how to enhance research applications and knowledge management through resilience, adaptability, digital intelligence, innovation, and smart knowledge in bringing our industry and research back to normal. This summit particularly offers unique opportunities to unfold and embrace various repercussions of COVID-19 pandemic with various stakeholders, including academic researchers, industry professionals, and government officials, through dialogues on how to better utilize research outputs for the benefits of the industry, in a resilient, intelligent and innovative way. 

I hope you will agree that we have put together a wonderful program including keynote speeches, panel discussions, concurrent presentations, poster sessions, and best paper recognition and award ceremony. We hope you will take advantage of these activities and engage yourself with great learning and sharing opportunities during the two days of the Summit. Thank you for joining us and we look forward to our discussions! 

Sincerely, 
Dr. Youcheng Wang 
Dean and Preeminent Chair Professor

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TOUR 2021

In recent decades there has been a dramatic increase in research related to experience management. The desired outcome for firms adopting this concept is to create memorable experiences. Memorability has translated well to the hospitality and tourism industry as it requires a process of staging services and using products as props to create a memorable experience (Kim et al., 2012; Pine & Gilmore, 1998). Memorable experience research has also found salience in the wine context (Saayman & van der Merwe, 2015). However, different business models have begun to emerge that have not been thoroughly investigated, such as urban wineries. This study examines the moderating effect of winery setting on memorable tourism experiences (MTEs) and its outcomes by surveying a sample of U.S. residents, over 21, who visited an urban winery in the past two years. Respondents answered questions from a self-administered online questionnaire and a two-step approach utilizing CFA and SEM was used for analysis (Anderson & Gerbing, 1988). Preliminary results suggest significant relationships between MTEs, affective commitment, and satisfaction. In addition, the relationship between satisfaction, commitment, and loyalty in urban wineries differed based on prior visits to rural wineries. This study provides insight into memorability and its outcomes in the wine tourism context. It shows how visitation to a rural winery can affect perceptions of urban wineries. Creating memories is essential for urban winery practitioners and seeking out first-time winery visitors should be a strategic goal to ensure success. Full results will be presented at the conference.

Urban vs rural: The effect of winery setting on memorability, affective commitment, satisfaction, and loyalty

technical paper

High performance work systems for employees’ job satisfaction: The mediational role of employees’ burnout

Commercial street art: Opportunities for tourism

Level of sourness, acceptability, palatability of selected indigenous souring agents

Gen Y’s preferences and willingness to pay towards green attributes hotels

Storytelling and tourism experience: Emotions around, and memories of "stories" and "non-stories" regarding Vincent Van Gogh

The future of travel: The COVID-19 effects in travel intention based on psychometric variables

The impact of social capital on travel motivation

Dynamic credit default swap curves of tourism firms, covid-19, and determinants

Understanding senior residents’ wellbeing: A biopsychosocial approach

Will the experience of COVID-19 change flying behavior of millennials?

poster

https://d3smihljt9218e.cloudfront.net/transcript/30756/subtitle/364f5c66a5c870307a95e0e6c69bbcbb.vtt

English (automatic)

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Urban vs rural: The effect of winery setting on memorability, affective commitment, satisfaction, and loyalty

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High performance work systems for employees’ job satisfaction: The mediational role of employees’ burnout

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