United States

willingness to pay

singapore hotels

green attributes

gen y

Dear Delegates, 

On behalf of the organizing committee at UCF Rosen College of Hospitality Management and Elsevier, I have the greatest pleasure to welcome you to the **6th World Research Summit for Tourism and Hospitality: Resilience, Adaptability, and Innovation.** 

Though we cannot host you this year owing to Covid-19 at our beautiful resort-like campus in Orlando, Florida, we believe this virtual and live-streamed conference will provide an interactive, dynamic, and shared international platform for global academics and practitioners to discuss how to enhance research applications and knowledge management through resilience, adaptability, digital intelligence, innovation, and smart knowledge in bringing our industry and research back to normal. This summit particularly offers unique opportunities to unfold and embrace various repercussions of COVID-19 pandemic with various stakeholders, including academic researchers, industry professionals, and government officials, through dialogues on how to better utilize research outputs for the benefits of the industry, in a resilient, intelligent and innovative way. 

I hope you will agree that we have put together a wonderful program including keynote speeches, panel discussions, concurrent presentations, poster sessions, and best paper recognition and award ceremony. We hope you will take advantage of these activities and engage yourself with great learning and sharing opportunities during the two days of the Summit. Thank you for joining us and we look forward to our discussions! 

Sincerely, 
Dr. Youcheng Wang 
Dean and Preeminent Chair Professor

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TOUR 2021

AAPT meetings are a great way to reflect on your teaching, recommit to best practices and re-energize your career with new research, products, and techniques. Listen to internationally known plenary speakers, attend sessions, workshops, and special activities. This meeting is an excellent opportunity to share your expertise and learn from and network with leaders in the field.



AAPT SM 22

AAPT meetings are a great way to reflect on your teaching, recommit to best practices and re-energize your career with new research, products, and techniques. Listen to internationally known plenary speakers, attend sessions, workshops, and special activities. This meeting is an excellent opportunity to share your expertise and learn from and network with leaders in the field.

The purpose of this study is to explore the Generation Y (Gen Y) segment’s understanding of green hotels in Singapore. The study concentrates on the preferences of green hotel attributes and evaluates guests’ willingness to pay a premium to stay in green hotels. The hotel industry’s main purpose is to deliver comfortable services/supplies (e.g. hot water, food, drinks, linens, and swimming pool). In the process, there is excessive consumption of water, energy, non-recyclable, goods, and natural resources, thus directly or indirectly harming the environment (Han et al., 2011). Among all generational segments, Gen Y comprises more than 25 percent of the world’s population (Bilgihan et al., 2013). Millennial individuals born between 1979 and 1994 are classified as Generation Y, aged between 24 and 39 (Talbott, 2012). Gen Y is the segment with strong views about environmental issues (Jang, Kim & Bonn, 2011). Many companies are focusing on Gen Y individuals and converting them to potential consumers due to their significant purchasing power (Parment, 2013). They use social media and are well-versed with the internet by uploading content frequently (Bolton, et al., 2013).

The study employed a qualitative approach by using purposeful sampling to select ten participants for semi-structured interviews. This study shows that Gen Y’s willingness to stay in a hotel is highly related to location and price. It delves more in-depth to provide recommendations to hotels on improving their green initiatives and marketing strategies. The result of this study also shows that guests were accepting of paying slightly more for green attributes.

Gen Y’s preferences and willingness to pay towards green attributes hotels

technical paper

The integration of refugees in food and beverage establishments in Brazil – A documental analysis

The relationship between Emotional Intelligence (EI) and Cultural Intelligence (CQ): An examination among Tour Guides

A study on human resource development programs in tourism: Case of Ishikawa, Japan

High performance work systems for employees’ job satisfaction: The mediational role of employees’ burnout

Commercial street art: Opportunities for tourism

Level of sourness, acceptability, palatability of selected indigenous souring agents

The moderating effects of covid-19 on hotel real estate investment trusts' capital structure determinants

The evolution of tourism in Saudi Arabia: a study on the Western region

The future of travel: The COVID-19 effects in travel intention based on psychometric variables

The impact of social capital on travel motivation

poster

https://d3smihljt9218e.cloudfront.net/transcript/28259/subtitle/a2d1cc1f2d1efdae5bf534c97036a108.vtt

English (automatic)

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Gen Y’s preferences and willingness to pay towards green attributes hotels

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