Modeling and shaping how information spreads through a network is a major research topic in network analysis. While initially the focus has been mostly on efficiency, recently fairness criteria have been taken into account in this setting.
Most work has focused on the maximin criteria however, and thus still different groups can receive very different shares of information. In this work we propose to consider fairness as a notion to be guaranteed by an algorithm rather than as a criterion to be maximized. To this end, we propose three optimization problems that aim at maximizing the overall spread while enforcing strict levels of demographic parity fairness via constraints (either ex-post or ex-ante). The level of fairness hence becomes a user choice rather than a property to be observed upon output. We study this setting from various perspectives.
First, we prove that the cost of introducing demographic parity can be high in terms of both overall spread and computational complexity, i.e., the price of fairness may be unbounded for all three problems and optimal solutions are hard to compute, in some case even approximately or when fairness constraints may be violated. 
For one of our problems, we still design an algorithm with both constant approximation factor and fairness violation.
We also give two heuristics that allow the user to choose the tolerated fairness violation. By means of an extensive experimental study, we show that our algorithms perform well in practice, that is, they achieve the best demographic parity fairness values. For certain instances we additionally even obtain an overall spread comparable to the most efficient algorithms that come without any fairness guarantee, indicating that the empirical price of fairness may actually be small when using our algorithms.

On the Cost of Demographic Parity in Influence Maximization

Fairness in influence maximization has been a very active research topic recently. Most works in this context study the question of how to find seeding strategies (deterministic or probabilistic) such that nodes or communities in the network get their fair share of coverage. Different fairness criteria have been used in this context. All these works assume that the entity that is spreading the information has an inherent interest in spreading the information fairly, otherwise why would they want to use the developed fair algorithms? This assumption may however be flawed in reality -- the spreading entity may be purely efficiency-oriented. In this paper we propose to study two optimization problems with the goal to modify the network structure by adding links in such a way that efficiency-oriented information spreading becomes automatically fair. We study the proposed optimization problems both from a theoretical and experimental perspective, that is, we give several hardness and hardness of approximation results, provide efficient algorithms for some special cases, and more importantly provide heuristics for solving one of the problems in practice. In our experimental study we then first compare the proposed heuristics against each other and establish the most successful one. In a second experiment, we then show that our approach can be very successful in practice. That is, we show that already after adding a few edges to the networks the greedy algorithm that purely maximizes spread surpasses all fairness-tailored algorithms in terms of ex-post fairness. Maybe surprisingly, we even show that our approach achieves ex-post fairness values that are comparable or even better than the ex-ante fairness values of the currently most efficient algorithms that optimize ex-ante fairness.

Improving Fairness in Information Exposure by Adding Links

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The purpose of the AAAI conference series is to promote research in Artificial Intelligence (AI) and foster scientific exchange between researchers, practitioners, scientists, students, and engineers across the entirety of AI and its affiliated disciplines. AAAI-23 is the Thirty-Seventh AAAI Conference on Artificial Intelligence. The theme of this conference is to create collaborative bridges within and beyond AI. Like previous AAAI conferences, AAAI-23 will feature technical paper presentations, special tracks, invited speakers, workshops, tutorials, poster sessions, senior member presentations, competitions, and exhibit programs, and two new activities: a Bridge Program and a Lab Program. Many of these activities are tailored to the theme of bridges and all are selected according to the highest standards, with additional programs for students and young researchers. 
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AAAI 2023

The purpose of the AAAI conference series is to promote research in Artificial Intelligence (AI) and foster scientific exchange between researchers, practitioners, scientists, students, and engineers across the entirety of AI and its affiliated disciplines.

Sajjad Ghobadi

2

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On the Cost of Demographic Parity in Influence Maximization

Improving Fairness in Information Exposure by Adding Links

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