News editorials aim to shape the opinions of their readership and the general public on timely controversial issues. The impact of an editorial on the reader’s opinion does not only depend on its content and style, but also on the reader’s profile. Previous work has studied the effect of editorial style depending on general political ideologies (liberals vs. conservatives). In our work, we dig deeper into the persuasiveness of both content and style, exploring the role of the intensity of an ideology (lean vs. extreme) and the reader’s personality traits (agreeableness, conscientiousness, extraversion, neuroticism, and openness). Concretely, we train content- and style-based models on New York Times editorials for different ideology- and personality-specific groups. Our results suggest that particularly readers with extreme ideology and non “role model” personalities are impacted by style. We further analyze the importance of various text features with respect to the editorials’ impact, the readers’ profile, and the editorials’ geographical scope.

Persuasiveness of News Editorials depending on Ideology and Personality

Third Workshop on Computational Modeling of PEople’s Opinions, PersonaLity, and Emotions in Social media (PEOPLES)

technical paper

COLING, the International Conference on Computational Linguistics, is one of the premier conferences for natural language processing and computational linguistics. Often grouped within the field of artificial intelligence, but actually pre-dating the development of artificial intelligence, advances in computational linguistics and natural language processing are now some of the major drivers behind the use of artificial intelligence for commercial and social applications – for example, on-line search, machine translation and with voice-assisted conversational devices.

First established in 1965, the biennial COLING conference is held in diverse parts of the globe and attracts participants from both top-ranked research centers and emerging countries. Today, the most important developments in our field are taking place not only in universities and academic research institutes, but also in industrial research departments and in technological startups. COLING conferences provide opportunities for all these communities to showcase their exciting developments.

COLING 2020

COLING, the International Conference on Computational Linguistics, is one of the premier conferences for natural language processing and computational linguistics. Often grouped within the field of artificial intelligence, but actually pre-dating the development of artificial intelligence, advances in computational linguistics and natural language processing are now some of the major drivers behind the use of artificial intelligence for commercial and social applications – for example, on-line search, machine translation and with voice-assisted conversational devices.

Khalid Al-Khatib

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Persuasiveness of News Editorials depending on Ideology and Personality

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