Background: After the COVID-19 pandemic, social media has become exponentially more important for attracting fellowship applicants. Virtual interviews have made it difficult for applicants to learn about aspects of a program, such as the culture of the program, appearance of the hospital, and what the city has to offer. Social media can bridge that gap for many fellowship programs. It also gives programs the opportunity to show how they are unique and connect with applicants on a personal level. We sought to evaluate the presence of social media across allergy and immunology fellowship programs in the United States and determine if it is being effectively used to attract applicants to the field and their program. 

Methods: A comprehensive list of all allergy and immunology fellowships offered in the United States was compiled via the American Academy of Allergy, Asthma, and Immunology website and the AMA FREIDA Fellowship database. Subsequently, a search was performed for each fellowship's social media presence on Twitter and Instagram, in addition to YouTube for a recruitment video. For programs that did not have a specific fellowship social media account, the department account was used if there was fellowship prevalent content being shared. An additional search was performed to evaluate if each program had an active up-to-date website with information for applicants. Further analysis was subsequently performed looking at the number of followers and the total number of posts on both instagram and twitter. Microsoft Excel was subsequently used to analyze the data and perform descriptive statistics. 

Results: Based on the analysis, the social media platform most utilized by allergy and immunology fellowship programs was YouTube via recruitment videos (27.92%). This is followed by Twitter (15.22%) and lastly Instagram (5.81%). A majority of fellowship programs were found to have an actively updated website (95.34%). In comparing Twitter vs. Instagram followers, Twitter was the more popular platform of choice displaying an average of 415 followers per allergy and immunology fellowship program. Meanwhile, Instagram displayed an average of 257 followers.

Conclusion: Social media can be an effective tool to help applicants learn more about programs and to distribute information quickly. However, it is being severely underutilized by many fellowship programs in the era of virtual interviews. It is imperative that graduate medical education departments remain current with trends in social media to maintain and keep an active professional presence on easily accessible platforms. 


The Utilization of Social Media in Allergy & Immunology Fellowship Programs

 Allergy and Immunology / Infectious Disease

poster

Welcome to the **largest national, multi-specialty research** event featuring research from nearly 700 medical students, residents, fellows, and international medical graduates.

Use the buttons below or navigation menu to access the event.
 


[![](https://assets.underline.io/uploads/markdown_image/1/image/3e33a8c754cc49610b30950617d813e7.png)](https://underline.io/events/434/sessions?searchGroup=all)
 
[![](https://assets.underline.io/uploads/markdown_image/1/image/551404d429c4e274f9a54cbdd7081918.png)](https://underline.io/events/434/posters?searchGroup=all)
 
[![](https://assets.underline.io/uploads/markdown_image/1/image/677d92f566b880cebd36905fc738fc10.png)](https://underline.io/events/434/lounge)
 
[![](https://assets.underline.io/uploads/markdown_image/1/image/c7392833c7261c3874c5b43fa2f4df19.png)](https://underline.io/events/434/help-desk)
 

#### Event Details

The 2023 American Medical Association Research Challenge includes a poster symposium hall and a semifinals hall with the top scored research. **Log in at any time throughout the event to:**

* **View posters and presentations** on a variety of topics and specialties
* **Score posters in the semifinals** to help decide the top five finalists (AMA member exclusive opportunity)
* **Connect with participants** and provide feedback to help advance their research
* **Attend education sessions** with physician experts on key research topics

At the conclusion of this event, the AMA will announce the top five finalists who will advance to the AMA Research Challenge finals, present their research to an elite panel of judges, and compete to win a $10,000 grand prize sponsored by Laurel Road. 

### Grand Prize Sponsor

AMA would like to thank Laurel Road for sponsoring a $10,000 grand prize for the winner of the AMA Research Challenge. Laurel Road is not involved in the judging or scoring process to select the winner. The winner will be announced on February 4, 2024 during the AMA Research Challenge finals. Payment of the grand prize will be directly from Laurel Road. See the AMA Research Challenge Official Rules for terms and conditions.

![](https://assets.underline.io/uploads/markdown_image/1/image/611e331d4a0eba0920f240cfc04b4d77.png)

**There is no registration fee for this event! **

Register to explore research in a variety of topics. AMA members get exclusive access to score posters in the semifinals.

**Please use this link [here](https://www.ama-assn.org/about/events/ama-research-challenge) to register for free.**

Registration Is Required

AMA Research Challenge 2023

Join the AMA Research Challenge poster symposium and semifinals to explore top research posters, score posters in the semifinals (an AMA member exclusive opportunity) and attend education sessions with experienced physicians to learn tips to advance your research and career. 

Ashna Jain

1

SHORT BIO

Presentations

The Utilization of Social Media in Allergy & Immunology Fellowship Programs

Stay up to date with the latest Underline news!

PRESENTATIONS

CONFERENCES

COMPANY

RESOURCES