In cognitive science, research about mental imagery is often limited to visual, often overlooking olfactory imagery. In this study, we examined the relationship between beauty and olfactory imagery evoked by haiku. We used an odor priming that is commonly used in cognitive science to measure olfaction so that we could examine the effects of environmental aromas on the aesthetic experience. 44 participants were asked to evaluate 30 haikus. Half of them were exposed to a cypress aroma while the other half had no aroma exposure. The results showed that olfactory imagery during haiku appreciation positively influenced the beauty of haiku, and higher olfactory imagery ability led to a deeper immersion in the haiku. Odor priming did not affect evaluations, but it did affect gaze bias as measured by eye tracking. This is the first time to demonstrate the influence of olfactory imagery on aesthetic evaluation in psychology of aesthetics.

Scent of Poetry: Influence of Olfactory Imagery during Haiku Appreciation on Aesthetic Evaluation

Poster Session 1

poster

The 45th Annual Meeting of the Cognitive Science Society will take place in Sydney, Australia as a modified hybrid conference. Presentations from the main-session room will be live-streamed every day for all events. This will include all invited talks and award sessions. Recordings of all CogSci 2023 sessions will be made available for on-demand viewing after the conference.<br>
The in-person component will be held at the International Convention Centre Sydney at Darling Harbour. The Conference will take place Wednesday July 26th – Saturday July 29th, 2023 (Wednesday, July 26th is the Workshops Day).

Join us!

<br>[**The Program at a Glance can be found here**](https://cognitivesciencesociety.org/wp-content/uploads/2023/07/COgSci-PAAG-V2.pdf)
<br>[**The Detailed Program can be found here**](https://online.fliphtml5.com/ebtyf/mswz/)
<br><br>

#### **CogSci 2023 Program Book**
<iframe style="width:700px;height:400px" src="https://online.fliphtml5.com/ebtyf/tzgk/"  seamless="seamless" scrolling="no" frameborder="0" allowtransparency="true" allowfullscreen="true" ></iframe>
<br>

CogSci 2023

The 45th Annual Meeting of the Cognitive Science Society presents the latest research across cognitive science and highlights the theme of Cognition in Context.

Jimpei Hitsuwari

1

SHORT BIO

Presentations

Scent of Poetry: Influence of Olfactory Imagery during Haiku Appreciation on Aesthetic Evaluation

Stay up to date with the latest Underline news!

PRESENTATIONS

CONFERENCES

COMPANY

RESOURCES