While people report a multitude of factors that determine their food choices (Marcone et al., 2020), laboratory studies often focus on taste and health over other attributes, such as price and convenience, which are often considered irrelevant. In two studies, we found that convenience, a previously overlooked attribute, impacts lab-based food choice. Study 1 (N=118) used a thought-listing paradigm, identifying convenience (22.7%) as a frequently-considered thought during food choice, after taste (43.7%) and health (32.8%). Importantly, in study 2 (N = 94) we found that convenience (β=0.06, p<.001) predicted lab-based food choice, even after controlling for taste (β=0.40, p<.001) and health (β=0.08, p<.001). However, revealed food preferences from lab-based choices were not associated with self-reported preferences from questionnaires, suggesting that integrating more real-world considerations is needed to bridge between laboratory and naturalistic food choices.

Real-world convenience shapes laboratory food choices even when irrelevant

Poster Session 3 

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The 45th Annual Meeting of the Cognitive Science Society will take place in Sydney, Australia as a modified hybrid conference. Presentations from the main-session room will be live-streamed every day for all events. This will include all invited talks and award sessions. Recordings of all CogSci 2023 sessions will be made available for on-demand viewing after the conference.<br>
The in-person component will be held at the International Convention Centre Sydney at Darling Harbour. The Conference will take place Wednesday July 26th – Saturday July 29th, 2023 (Wednesday, July 26th is the Workshops Day).

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CogSci 2023

The 45th Annual Meeting of the Cognitive Science Society presents the latest research across cognitive science and highlights the theme of Cognition in Context.

Cendri Hutcherson

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Real-world convenience shapes laboratory food choices even when irrelevant

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