Online advertisement text generation aims at generating attractive and persuasive text ads to appeal to users clicking ads or purchasing products. While pretraining-based models have achieved remarkable success in generating high-quality text ads, some challenges still remain, such as ad generation in low-resource scenarios and training efficiency for multiple ad tasks. In this paper, we propose a novel unified text ad generation framework with multi-task prompt learning, called PLATO-Ad, to
tackle these problems. Specifically, we design a three-phase transfer learning mechanism to tackle the low-resource ad generation problem. Furthermore, we present a novel multi-task prompt learning mechanism to efficiently utilize a single lightweight model to solve multiple ad generation tasks without loss of performance compared to training a separate model for each task. Finally, we conduct offline and online evaluations and experiment results show that PLATO-Ad significantly outperforms the state-of-the-art on both offline and online metrics. 
PLATO-Ad has been deployed in a leading advertising platform with 3.5% CTR improvement on search ad descriptions and 10.4% CTR improvement on feed ad titles.

PLATO-Ad: A Unified Advertisement Text Generation Framework with Multi-Task Prompt Learning

Most dialog systems posit that users have ﬁgured out clear and speciﬁc goals before starting an interaction. For example, users have determined the departure, the destination, and the travel time for booking a ﬂight. However, in many scenarios, limited by experience and knowledge, users may know what they need, but still struggle to ﬁgure out clear and speciﬁc goals by determining all the necessary slots.

In this paper, we identify this challenge, and make a step forward by collecting a new human-to-human mixed-type dialog corpus. It contains 5k dialog sessions and 168k utterances for 4 dialog types and 5 domains. Within each session, an agent ﬁrst provides user-goalrelated knowledge to help ﬁgure out clear and speciﬁc goals, and then help achieve them.

Furthermore, we propose a mixed-type dialog model with a novel Prompt-based continual learning mechanism. Speciﬁcally, the mechanism enables the model to continually strengthen its ability on any speciﬁc type by utilizing existing dialog corpora effectively.

Where to Go for the Holidays: Towards Mixed-Type Dialogs for Clarification of User Goals

**Topics:** Information Retrieval and Text Mining 
Interpretability, Interactivity and Analysis of Models for NLP 
Language Modeling and Analysis of Language Models 
Machine Learning for NLP 
Machine Translation 
Syntax, Parsing and their Applications Demo: Machine Translation

Virtual Poster Session 14

poster

## Welcome to EMNLP 2022!
I am delighted to welcome you to EMNLP 2022! I believe this conference has been complicated beyond any precedent. Over the past year, it’s been thrilling to see the organization team approach each new puzzle with creativity and enthusiasm. We hope that those participating in Abu Dhabi as well as those joining remotely will leave the conference feeling newly inspired by the program and newly connected to our ever-growing community. Following EMNLP 2021 and major NLP conferences since, EMNLP 2022 is “hybrid,” serving both virtual and in-person participants.

Our key innovations for EMNLP 2022 include:

* EMNLP 2022 is “hybrid” in a second sense, as well: we allowed both direct and rolling review paper submissions, building on the pilot experiment of EMNLP 2021, which considered a small number of ARR submissions. 
* Familiar from NAACL but new to EMNLP, we’ve added an industry track.
* During the conference, “portals” will link virtual poster sessions to in-person conference participants during poster sessions each day.
* The first ACL-family conference in the United Arab Emirates.

 *Message from Noah A. Smith, University of Washington and Allen Institute for AI, Seattle, Washington, USA* 
***EMNLP 2022 General Chair***
 
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EMNLP 2022

Welcome!
EMNLP 2022 will take place in Abu Dhabi from December 7th to December 11th, 2022. And it will be held in hybrid mode, both online and offline.

Posters: Dialogue and Interactive Systems

findings / work in progress

# Welcome everyone to ACL 2022!

The 60th Annual Meeting of the Association for Computational Linguistics is taking place May 22-27, 2022 as a hybrid event, in Dublin and online. We are happy to welcome all of you to this anniversary edition with an almost 50-50 in-person and virtual participation. 
The main conference program features oral presentations, in-person and virtual posters and demo sessions, a plenary session for our best paper presentations and awards, three amazing keynote events and two new initiatives of invited talks: Spotlight Talks for Young Rising Stars (STIRS) and The Next Big Idea Talks. Posters (including Findings of ACL 2022) and demos are grouped by areas for both the in-person and the virtual sessions. For the virtual component, the talks will be on Zoom and the posters and the demos will be in GatherTown. The Student Research Workshop will have an oral session and a poster session as part of Poster Session 1. The program also features eight Tutorials and 28 Workshops. 

 
We wish you a wonderful conference! 
[**The ACL 2022 Organizing Committee**](https://www.2022.aclweb.org/organisers)
 
[**Conference Handbook**](https://drive.google.com/file/d/1_BUCMfhMVrjG9E2e71aHdHeE28KSje0l/view?usp=sharing) 
[**Mini Handbook**](https://drive.google.com/file/d/1qlBKl0wzmlVF1oCeMQl3BahLd9nLP5Ce/view?usp=sharing) 
[**Posters and Demo guides**](https://drive.google.com/file/d/1UucMAoCNncIOaH1rMMDa0owuG9qgvJTG/view?usp=sharing)

ACL 2022

The Association for Computational Linguistics (ACL) is the premier international scientific and professional society for people working on computational problems involving human language, a field often referred to as either computational linguistics or natural language processing (NLP). 

Zeyang Lei

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SHORT BIO

Presentations

PLATO-Ad: A Unified Advertisement Text Generation Framework with Multi-Task Prompt Learning

Where to Go for the Holidays: Towards Mixed-Type Dialogs for Clarification of User Goals

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