The growth of social media, characterized by its multimodal nature, has led to the emergence of diverse phenomena and challenges, which calls for an effective approach to uniformly solve automated tasks. The powerful Large Vision Language Models make it possible to handle a variety of tasks simultaneously, but even with carefully designed prompting methods, the general domain models often fall short in aligning with the unique speaking style and context of social media tasks. In this paper, we introduce a Large Vision Language Model for Social Media Processing (SoMeLVLM), which is a cognitive framework equipped with five key capabilities including knowledge & comprehension, application, analysis, evaluation, and creation. SoMeLVLM is designed to understand and generate realistic social media behavior. We have developed a 654k multimodal social media instruction-tuning dataset to support our cognitive framework and fine-tune our model. Our experiments demonstrate that SoMeLVLM achieves state-of-the-art performance in multiple social media tasks. Further analysis shows its significant advantages over baselines in terms of cognitive abilities.

SoMeLVLM: A Large Vision Language Model for Social Media Processing

Social media has emerged as a cornerstone of social movements, wielding significant influence in driving societal change. Simulating the response of the public and forecasting the potential impact has become increasingly important. However, existing methods for simulating such phenomena encounter challenges concerning their efficacy and efficiency in capturing the behaviors of social movement participants. In this paper, we introduce a hybrid framework for social media user simulation, wherein users are categorized into two types. Core users are driven by Large Language Models, while numerous ordinary users are modeled by deductive agent-based models. We further construct a Twitter-like environment to replicate their response dynamics following trigger events. Subsequently, we develop a multi-faceted benchmark SoMoSiMu-Bench for evaluation and conduct comprehensive experiments across real-world datasets. Experimental results demonstrate the effectiveness and flexibility of our method.

Unveiling the Truth and Facilitating Change: Towards Agent-based Large-scale Social Movement Simulation

Modeling political actors is at the core of quantitative political science. Existing works have incorporated contextual information to better learn the representation of political actors for specific tasks through graph models. However, they are limited to the structure and objective of training settings and can not be generalized to all politicians and other tasks. In this paper, we propose a Unified Pre-training Architecture for Political Actor Modeling based on language (UPPAM). In UPPAM, we aggregate statements to represent political actors and learn the mapping from languages to representation, instead of learning the representation of particular persons. We further design structure-aware contrastive learning and behavior-driven contrastive learning tasks, to inject multidimensional information in the political context into the mapping. In this framework, we can profile political actors from different aspects and solve various downstream tasks. Experimental results demonstrate the effectiveness and capability of generalization of our method.

<iframe src="https://app.sli.do/event/eX4PwSmcCc1EvCqjxcYdKB/embed/polls/56c52bb1-e2fd-47db-8e91-d4e7d87a3bb8" width="300" height="400"></iframe>

UPPAM: A Unified Pre-training Architecture for Political Actor Modeling based on Language

Ideology of legislators is typically estimated by ideal point models from historical records of votes. It represents legislators and legislation as points in a latent space and shows promising results for modeling voting behavior. However, it fails to capture more specific attitudes of legislators toward emerging issues and is unable to model newly-elected legislators without voting histories. In order to mitigate these two problems, we explore to incorporate both voting behavior and public statements on Twitter to jointly model legislators. In addition, we propose a novel task, namely hashtag usage prediction to model the ideology of legislators on Twitter. In practice, we construct a heterogeneous graph for the legislative context and use relational graph neural networks to learn the representation of legislators with the guidance of historical records of their voting and hashtag usage. Experiment results indicate that our model yields significant improvements for the task of roll call vote prediction. Further analysis further demonstrates that legislator representation we learned captures nuances in statements.

Align Voting Behavior with Public Statements for Legislator Representation Learning

Findings In-Person Poster Session 4

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Poster 1L: Computational Social Science and Cultural Analytics

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IJCNLP-AACL 2021

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4

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SHORT BIO

Presentations

SoMeLVLM: A Large Vision Language Model for Social Media Processing

Unveiling the Truth and Facilitating Change: Towards Agent-based Large-scale Social Movement Simulation

UPPAM: A Unified Pre-training Architecture for Political Actor Modeling based on Language

Align Voting Behavior with Public Statements for Legislator Representation Learning

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