Human reproductive behaviour manifests complex psychological exposition. The cognitive mechanism underlying the psychological aspects of mate selection demonstrates multifaceted objectives and is highly influenced by multiple societal factors. We hypothesize that, huge amount of erogenous provoking social contents (primarily digital) are creating complex database in young human mindset which eventually creates confusion about mate selection, thus demonstrating erratic behavioural sequences. The orthodox reproductive necessities in humans have notably incorporated ‘pleasure’ preferences also. Our analysis denotes that these external factors are capable of manipulating the fundamental evolutionary aspects of reproductive protocol and provide various dimensions about courtship perspectives. We conceptualize the recent paradigms of human mate selection perspectives and predict the onset of ‘artificial’ mating behaviour in the young population, with emphasis on social dimension. According to our findings, we are focused on confusion, which may be crucial in causing irregular behavioural manifestations during partner selection.