Mexico

The goal of product copywriting is to capture the interest of potential buyers by emphasizing the features of products through text descriptions. As e-commerce platforms offer a wide range of services, it&#39;s becoming essential to dynamically adjust the styles of these auto-generated descriptions. Typical approaches to copywriting generation often rely solely on specified product attributes, which may result in dull and repetitive content. To tackle this issue, we propose to generate copywriting based on customer reviews, as they provide firsthand practical experiences with products, offering a richer source of information than just product attributes. We have developed a sequence-to-sequence framework, enhanced with reinforcement learning, to produce copywriting that is attractive, authentic, and rich in information. Our framework outperforms all existing baseline and zero-shot large language models, including LLaMA-2-chat-7B and GPT-3.5, in terms of both attractiveness and faithfulness. Furthermore, this work features the use of LLMs for aspect-based summaries collection and argument allure assessment. Experiments demonstrate the effectiveness of using LLMs for marketing domain corpus construction. The code and the dataset is publicly available at: \url{https://github.com/YuXiangLin1234/Copywriting-Generation}.

NAACL 2024

Generating Attractive and Authentic Copywriting from Customer Reviews

copywriting

recommendation system

large language models

e-commerce

summarization

The goal of product copywriting is to capture the interest of potential buyers by emphasizing the features of products through text descriptions. As e-commerce platforms offer a wide range of services, it's becoming essential to dynamically adjust the styles of these auto-generated descriptions. Typical approaches to copywriting generation often rely solely on specified product attributes, which may result in dull and repetitive content. To tackle this issue, we propose to generate copywriting based on customer reviews, as they provide firsthand practical experiences with products, offering a richer source of information than just product attributes. We have developed a sequence-to-sequence framework, enhanced with reinforcement learning, to produce copywriting that is attractive, authentic, and rich in information. Our framework outperforms all existing baseline and zero-shot large language models, including LLaMA-2-chat-7B and GPT-3.5, in terms of both attractiveness and faithfulness. Furthermore, this work features the use of LLMs for aspect-based summaries collection and argument allure assessment. Experiments demonstrate the effectiveness of using LLMs for marketing domain corpus construction. The code and the dataset is publicly available at: \url{https://github.com/YuXiangLin1234/Copywriting-Generation}.

poster

## Welcome to 2024 Annual Conference of the North American Chapter of the Association for Computational Linguistics!
This year, the conference is in Mexico City. NAACL was actually already planned for Mexico City in 2021, but due to the pandemic the entire conference was moved online. This year, finally, we get to go! So it is my sincere pleasure to welcome you to Mexico City, whether in person or virtually. Having the conference in Mexico City is a good opportunity to emphasize that NAACL is our flagship conference for ACL members not only in North America but also in Central and South America, even though NAACL has been bearing “North” in its name. At this year’s conference, we have a theme to match, with a theme track on the Languages of Latin America to showcase the linguistic diversity of the region.
 
The opportunity to present at NAACL should not depend on a researcher’s travel budget, or their family status. This is why it is so important to make virtual participation at NAACL as good an experience as possible – but we want to also provide a good experience for in-person participants. As a community, we are still working out the best way to do that. This year at NAACL, we are trying out a big virtual poster session ahead of the conference, with the hope that this will make make for a lively and interactive experience. At the same time, we are reducing virtual oral presentations, which seem to be particularly tricky to make to work well. A big thanks to the NAACL program chairs and to Luciana Benotti for all their ideas and work to improve the virtual experience. And participants, virtual as well as in-person: Please let us know what worked for you and what didn’t, so we can continue to improve hybrid conferences. 
 
I have been lucky to work with many amazing people. Without their insight, dedication and patience, and without the many hours of work they put in, NAACL would not have been possible. A huge thank you to the program chairs Helena Gomez, Kevin Duh, and Steve Bethard – you are the best! 
 
Finally, I would like to thank all authors, invited speakers and panelists, area chairs and reviewers, the volunteers organizing and chairing sessions, and all attendees, in-person and virtual. Thank you for helping us make NAACL 2024 come to life. 
 
Welcome and hope you all enjoy the conference! 
Katrin Erk 
The University of Texas at Austin 
NAACL-2024 General Chair 
*You can read the full Welcome message in the [Conference Handbook (downloadable)](https://drive.google.com/file/d/1H1NvW0VASQjkSCYgw3mr-3l4yYDSxz6B/view?usp=sharing)*

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2024 Annual Conference of the North American Chapter of the Association for Computational Linguistics

Diffusion models have achieved state-of-the-art synthesis quality on both visual and audio tasks, and recent works further adapt them to textual data by diffusing on the embedding space. In this paper, we conduct systematic studies of the optimization challenges encountered with both the embedding space and the denoising model, which have not been carefully explored. Firstly, the data distribution is learnable for embeddings, which may lead to the collapse of the embedding space and unstable training. To alleviate this problem, we propose a new objective called the anchor loss which is more efficient than previous methods. Secondly, we find the noise levels of conventional schedules are insufficient for training a desirable denoising model while introducing varying degrees of degeneration in consequence. To address this challenge, we propose a novel framework called noise rescaling. Based on the above analysis, we propose Difformer, an embedding diffusion model based on Transformer. Experiments on varieties of seminal text generation tasks show the effectiveness of the proposed methods and the superiority of Difformer over previous state-of-the-art embedding diffusion baselines.

Empowering Diffusion Models on the Embedding Space for Text Generation

Automated synthesis of zeolite, one of the most important catalysts in chemical industries, holds great significance for attaining economic and environmental benefits. Structural synthesis data extracted through NLP technologies from zeolite experimental procedures can significantly expedite automated synthesis owing to its machine readability. However, the utilization of NLP technologies in information extraction of zeolite synthesis remains restricted due to the lack of annotated datasets. In this paper, we formulate an event extraction task to mine structural synthesis actions from experimental narratives for modular automated synthesis. Furthermore, we introduce ZSEE, a novel dataset containing fine-grained event annotations of zeolite synthesis actions. Our dataset features 16 event types and 13 argument roles which cover all the experimental operational steps of zeolite synthesis. We explore current state-of-the-art event extraction methods on ZSEE, perform error analysis based on the experimental results, and summarize the challenges and corresponding research directions to further facilitate the automated synthesis of zeolites. The code is publicly available at https://github.com/Hi-0317/ZSEE.

ZSEE: A Dataset based on Zeolite Synthesis Event Extraction for Automated Synthesis Platform

Large language models (LLMs) often generate biased outputs containing offensive, toxic, or stereotypical text. Existing LLM alignment methods such as reinforcement learning from human feedback (RLHF) alleviate biases primarily based on reward signals from current model outputs without considering the source of biases. In this work, to explore how biases are formed, we revisit LLMs' text generation from a causal perspective. We identify pretraining data and input prompts, which contain semantic correlations of textual phrases, as two confounders between LLMs and model outputs causing biases. Inspired by our causal view, we leverage the reward model in RL alignment as an instrumental variable to perform causal intervention on LLMs. Utilizing the reward difference between an initial LLM and intervened LLM as interventional feedback to guide RL finetuning, we propose Causality-Aware Alignment (CAA) for LLM debiasing. Experiments on two text generation tasks with three different alignment objectives demonstrate the advantages of our method in aligning LLMs to generate less biased and safer outputs.

Aligning as Debiasing: Causality-Aware Alignment via Reinforcement Learning with Interventional Feedback

The growing awareness of safety concerns in large language models (LLMs) has sparked considerable interest in the evaluation of safety. This study investigates an under-explored issue about the evaluation of LLMs, namely the substantial discrepancy in performance between multiple-choice questions and open-ended questions. Inspired by research on jailbreak attack patterns, we argue this is caused by mismatched generalization. That is, LLM only remembers the answer style for open-ended safety questions, which makes it unable to solve other forms of safety tests. We refer to this phenomenon as fake alignment and construct a comparative benchmark to empirically verify its existence in LLMs. We introduce a Fake alIgNment Evaluation (FINE) framework and two novel metrics——Consistency Score (CS) and Consistent Safety Score (CSS), which jointly assess two complementary forms of evaluation to quantify fake alignment and obtain corrected performance estimation. Applying FINE to 14 widely-used LLMs reveals several models with purported safety are poorly aligned in practice. Subsequently, we found that multiple-choice format data can also be used as high-quality contrast distillation-based fine-tuning data, which can strongly improve the alignment consistency of LLMs with minimal fine-tuning overhead. For data and code, see https://github.com/AIFlames/Fake-Alignment.

Fake Alignment: Are LLMs Really Aligned Well?

Prior study shows that pre-training techniques can boost the performance of visual document understanding (VDU), which typically requires models to gain abilities to perceive and reason both document texts and layouts (e.g., locations of texts and table-cells). To this end, we propose visually guided generative text-layout pre-training, named ViTLP. Given a document image, the model optimizes hierarchical language and layout modeling objectives to generate the interleaved text and layout sequence. In addition, to address the limitation of processing long documents by Transformers, we introduce a straightforward yet effective multi-segment generative pre-training scheme, facilitating ViTLP to process word-intensive documents of any length. ViTLP can function as a native OCR model to localize and recognize texts of document images. Besides, ViTLP can be effectively applied to various downstream VDU tasks. Extensive experiments show that ViTLP achieves competitive performance over existing baselines on benchmark VDU tasks, including information extraction, document classification, and document question answering.

Visually Guided Generative Text-Layout Pre-training for Document Intelligence

Aspect-based sentiment analysis (ABSA) is a task that aims to determine the sentiment polarity of aspects by identifying opinion words. Recent advancements have predominantly been rooted either in semantic or syntactic methods. However, both of them tend to interference from local factors such as irrelevant words and edges, hindering the precise identification of opinion words. In this paper, we present Distance-based and Aspect-oriented Graph Convolutional Network (DAGCN) to address the aforementioned issue. Firstly, we introduce the Distance-based Syntactic Weight (DSW). It focuses on the local scope of aspects in the pruned dependency trees, thereby reducing the candidate pool of opinion words. Additionally, we propose Aspect-Fusion Attention (AF) to further filter opinion words within the local context and consider cases where opinion words are distant from the aspect. With the combination of DSW and AF, we achieve precise identification of corresponding opinion words. Extensive experiments on three public datasets demonstrate that the proposed model outperforms state-of-the-art models and verify the effectiveness of the proposed architecture.

DAGCN: Distance-based and Aspect-oriented Graph Convolutional Network for Aspect-based Sentiment Analysis

Existing self-supervised methods in natural language processing (NLP), especially hierarchical text classification (HTC), mainly focus on self-supervised contrastive learning, extremely relying on human-designed augmentation rules to generate contrastive samples, which can potentially corrupt or distort the original information. In this paper, we tend to investigate the feasibility of a contrastive learning scheme in which the semantic and syntactic information inherent in the input sample is adequately reserved in the contrastive samples and fused during the learning process. Specifically, we propose an information lossless contrastive learning strategy for HTC, namely $\textbf{H}$ierarchy-aware $\textbf{I}$nformation $\textbf{L}$ossless contrastive $\textbf{L}$earning (HILL), which consists of a text encoder representing the input document, and a structure encoder directly generating the positive sample. The structure encoder takes the document embedding as input, extracts the essential syntactic information inherent in the label hierarchy with the principle of structural entropy minimization, and injects the syntactic information into the text representation via hierarchical representation learning. Experiments on three common datasets are conducted to verify the superiority of HILL.

HILL: Hierarchy-aware Information Lossless Contrastive Learning for Hierarchical Text Classification

We study the patent phrase similarity inference task, which measures the semantic similarity between two patent phrases. As patent documents employ legal and highly technical language, existing semantic textual similarity methods that use localized contextual information do not perform satisfactorily in inferring patent phrase similarity. To address this, we introduce a graph-augmented approach to amplify the global contextual information of the patent phrases. For each patent phrase, we construct a phrase graph that links to its focal patents and a list of patents that are either cited by or cite these focal patents. The augmented phrase embedding is then derived from combining its localized contextual embedding with its global embedding within the phrase graph. We further propose a self-supervised learning objective that capitalizes on the retrieved topology to refine both the contextualized embedding and the graph parameters in an end-to-end manner. Experimental results from a unique patent phrase similarity dataset demonstrate that our approach significantly enhances the representation of patent phrases, resulting in marked improvements in similarity inference in a self-supervised fashion. Substantial improvements are also observed in the supervised setting, underscoring the potential benefits of leveraging retrieved phrase graph augmentation.

Connecting the Dots: Inferring Patent Phrase Similarity with Retrieved Phrase Graphs

Argument mining has focused so far mainly on the identification, extraction, and formalization of arguments. An important yet unaddressed task consists in the prediction of the argumentative behavior of stakeholders in a debate. Predicting the argumentative behavior in advance can support foreseeing issues in public policy making or help recognize potential disagreements early on and help to resolve them. In this paper, we consider the novel task of predicting the argumentative behavior of individual stakeholders. We present ARGENST, a framework that relies on a recommender-based architecture to predict the stance and the argumentative main point on a specific controversial topic for a given stakeholder, which is described in terms of a profile including properties related to demographic attributes, religious and political orientation, socio-economic background, etc. We evaluate our approach on the well-known debate.org dataset in terms of accuracy for predicting stance as well as in terms of similarity of the generated arguments to the ground truth arguments using BERTScore. As part of a case study, we show how juries of members representing different stakeholder groups and perspectives can be assembled to simulate the public opinion on a given topic.

“Tell me who you are and I tell you how you argue”: Predicting Stances and Arguments for Stakeholder Groups

Opinion summarization is automatically generating summaries from a variety of subjective information, such as product reviews or political opinions. The challenge of opinions summarization lies in presenting divergent or even conflicting opinions. We conduct an analysis of previous summarization models, which reveals their inclination to amplify the polarity bias, emphasizing the majority opinions while ignoring the minority opinions. To address this issue and make the summarizer express both sides of opinions, we introduce the concept of polarity calibration, which aims to align the polarity of output summary with that of input text. Specifically, we develop a reinforcement training approach for polarity calibration. This approach feeds the polarity distance between output summary and input text as reward into the summarizer, and also balance polarity calibration with content preservation and language naturality. We evaluate our Polarity Calibration model (PoCa) on two types of opinions summarization tasks: summarizing product reviews and political opinions articles. Automatic and human evaluation demonstrate that our approach can mitigate the polarity mismatch between output summary and input text, as well as maintain the content semantic and language quality.

Generating Attractive and Authentic Copywriting from Customer Reviews

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Empowering Diffusion Models on the Embedding Space for Text Generation

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