technical paper
The position and prospects of academic libraries: a SWOT analysis and strategy framework
Its strengths, weaknesses, opportunities and threats shape the academic library in terms of what it is and does, how it is seen, where it excels and struggles, and its potential for advancement or decline. The session will identify key factors influencing academic library status and positioning. It will analyse the overlap, interplay and occasional contradiction between the different strengths, weaknesses, opportunities and threats, and will outline a framework of ten proposed strategic directions. The session will aim to enable attendees to advance the position of their libraries by leveraging their strengths, addressing weaknesses, taking the opportunities presented to them and mitigating significant threats they confront.