Join me as I share my experience of my first year as a Collections Engagement Manager, a brand-new role at the University of Salford, where, as a key player in ensuring sustainability and return on investment, I have tackled the persistent issue of e-resource engagement in HE. During this session, I will discuss my approach to this new position and its practical implementation by sharing the theory behind my future-focused methodology. I will demonstrate the impact of my role, including examples of both successful and unsuccessful projects, as well as the use of data-driven evidence and best practices.