Practicing anthropologists, at one time or another, have read the various codes of ethics published by organizations like the American Anthropological Association (AAA) and the National Association for the Practice of Anthropology (NAPA), and the Society for Applied Anthropology (SfAA). All of them are exemplary codes of ethics, but we ask, are they enough to help early-career anthropologists navigate the complexities of business? To address this question, the session brings together a diverse group of practitioners from product management, user experience (UX), consumer research, marketing, and data science. Many of us have started our own practices while others work for organizations. Regardless of our backgrounds, we all have experiences where our semantic understanding of ethics bumped up against the realities of the job and our own needs to provide for ourselves and our families. These experiences and how we navigated them is the basis of this roundtable. Each participant will discuss a case study in which they were unintentionally thrust into an ethical conundrum and will explain how they responded in the context of their professional practice. We will specifically cover what was the ethical issue, how did we try to address it, and what was the outcome. As the audience will learn, sometimes we were successful in righting the injustice, even at the cost of the engagement, and sometimes we were not. Regardless of the outcome though, all of us believe that these experiences have helped us to navigate future ethical dilemmas, and while we do not condone any of the unethical practices that occurred, we appreciate the teaching value of our lived-experiences over only having a semantic understanding of the ethical codes. To that end, we aim to honor the value of established ethics codes and final book chapters, but also to call attention to the real-world complexities of applying these texts to ethically challenging situations in practice, and to share with the audience experiences that can enliven their understanding of these texts. The session is important because more students are going into the field as practicing anthropologists than ever before, and likewise, more anthropologists will be facing ethical issues as we have. Furthermore, given the rapid advancements in technologies like automation, artificial intelligence (AI), and genetics, many practitioners are going to be thrust into positions in which they will need to decide what role they wish to play in reshaping our economic systems and humanity. There are new ethical challenges ahead of us, and though the tried and true ethical guidelines of the past will remain relevant as the basis of our understanding, we need to keep updating the conversations we have about applying these codes to the changing nature of business. Our careers depend on it, but most importantly, so do the people we ultimately represent.