Dominican Republic

Recently, sponsored search has become one of the most lucrative channels for marketing. 
As the fundamental basis of sponsored search, relevance modeling has attracted increasing attention due to the tremendous practical value. 
Most existing methods solely rely on the query-keyword pairs. 
However, keywords are usually short texts with scarce semantic information, which may not precisely reflect the underlying advertising intents. 
In this paper, we investigate the novel problem of advertiser-aware relevance modeling, which leverages the advertisers&#39; information to bridge the gap between the search intents and advertising purposes. 
Our motivation lies in incorporating the unsupervised bidding behaviors as the complementary graphs to learn desirable advertiser representations. 
We further propose a Bidding-Graph augmented Triple-based Relevance model BGTR with three towers to deeply fuse the bidding graphs and semantic textual data. 
Empirically, we evaluate the BGTR model over a large industry dataset, and the experimental results consistently demonstrate its superiority.

EMNLP 2021

Leveraging Bidding Graphs for Advertiser-Aware Relevance Modeling in Sponsored Search

EMNLP 2021 is planned to be a hybrid event in Punta Cana, Dominican Republic, with both on-site and fully virtual participation possible. The experience for on-site participants would closely approximate a normal pre-COVID *ACL conference, with 5-6 thematically organized parallel sessions and live Q/A and interactive discussion immediately after the talks. Presentations by virtual participants will be equitably interleaved with those of on-site participants, projected on the auditorium screens as if on-site, and also followed immediately by live Q/A and interactive discussion at a time during reasonable waking hours for the virtual presenter. For all participants, on-site and virtual, who are unable to attend a session due to either time-zone issues or because they are participating in another session live, talk recordings and slides will be available online at a minimum after the live presentation (and in many cases before as well), and questions may be submitted in advance on session-specific discussion boards and answered live in session with the usual visual aids if desired.

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Please Note: The EMNLP registration system is not currently connected to the underline site as we are still in the process of building out EMNLP 2021. You will receive access instructions from underline the week of November 1st. 

Access is given only to EMNLP upon registration, if you have not registered please do so [here](https://2021.emnlp.org/registration).

Registered attendees will receive access the week of November 1st.

EMNLP 2021 is planned to be a hybrid event in Punta Cana, Dominican Republic, with both on-site and fully virtual participation possible.

Recently, sponsored search has become one of the most lucrative channels for marketing. 
As the fundamental basis of sponsored search, relevance modeling has attracted increasing attention due to the tremendous practical value. 
Most existing methods solely rely on the query-keyword pairs. 
However, keywords are usually short texts with scarce semantic information, which may not precisely reflect the underlying advertising intents. 
In this paper, we investigate the novel problem of advertiser-aware relevance modeling, which leverages the advertisers' information to bridge the gap between the search intents and advertising purposes. 
Our motivation lies in incorporating the unsupervised bidding behaviors as the complementary graphs to learn desirable advertiser representations. 
We further propose a Bidding-Graph augmented Triple-based Relevance model BGTR with three towers to deeply fuse the bidding graphs and semantic textual data. 
Empirically, we evaluate the BGTR model over a large industry dataset, and the experimental results consistently demonstrate its superiority.

technical paper

Knowledge graph entity typing aims to infer entities' missing types in knowledge graphs which is an important but under-explored issue. This paper proposes a novel method for this task by utilizing entities' contextual information. Specifically, we design two inference mechanisms: i) N2T: independently use each neighbor of an entity to infer its type; ii) Agg2T: aggregate the neighbors of an entity to infer its type. Those mechanisms will produce multiple inference results, and an exponentially weighted pooling method is used to generate the final inference result. Furthermore, we propose a novel loss function to alleviate the false-negative problem during training. Experiments on two real-world KGs demonstrate the effectiveness of our method. The source code and data of this paper can be obtained from https://github.com/CCIIPLab/CET.

Context-aware Entity Typing in Knowledge Graphs

Dual-Encoders is a promising mechanism for answer retrieval in question answering (QA) systems. Currently most conventional Dual-Encoders learn the semantic representations of questions and answers merely through matching score. Researchers proposed to introduce the QA interaction features in scoring function but at the cost of low efficiency in inference stage. To keep independent encoding of questions and answers during inference stage, variational auto-encoder is further introduced to reconstruct answers (questions) from question (answer) embeddings as an auxiliary task to enhance QA interaction in representation learning in training stage. However, the needs of text generation and answer retrieval are different, which leads to hardness in training. In this work, we propose a framework to enhance the Dual-Encoders model with question answer cross-embeddings and a novel Geometry Alignment Mechanism (GAM) to align the geometry of embeddings from Dual-Encoders with that from Cross-Encoders. Extensive experimental results show that our framework significantly improves Dual-Encoders model and outperforms the state-of-the-art method on multiple answer retrieval datasets.

Enhancing Dual-{E}ncoders with Question and Answer Cross-{E}mbeddings for Answer Retrieval

We propose a rolling version of the Latent Dirichlet Allocation, called RollingLDA. By a sequential approach, it enables the construction of LDA-based time series of topics that are consistent with previous states of LDA models. After an initial modeling, updates can be computed efficiently, allowing for real-time monitoring and detection of events or structural breaks. For this purpose, we propose suitable similarity measures for topics and provide simulation evidence of superiority over other commonly used approaches. The adequacy of the resulting method is illustrated by an application to an example corpus. In particular, we compute the similarity of sequentially obtained topic and word distributions over consecutive time periods. For a representative example corpus consisting of The New York Times articles from 1980 to 2020, we analyze the effect of several tuning parameter choices and we run the RollingLDA method on the full dataset of approximately 4 million articles to demonstrate its feasibility.

{RollingLDA}: {A}n Update Algorithm of Latent {D}irichlet Allocation to Construct Consistent Time Series from Textual Data

Existing unsupervised document hashing methods are mostly established on generative models. Due to the difficulties of capturing long dependency structures, these methods rarely model the raw documents directly, but instead to model the features extracted from them ({\it e.g.} bag-of-words (BOG), TFIDF). In this paper, we propose to learn hash codes from BERT embeddings after observing their tremendous successes on downstream tasks. As a first try, we modify existing generative hashing models to accommodate the BERT embeddings. However, little improvement is observed over the codes learned from the old BOG or TFIDF features. We attribute this to the reconstruction requirement in the generative hashing, which will enforce irrelevant information that is abundant in the BERT embeddings also compressed into the codes. To remedy this issue, a new unsupervised hashing paradigm is further proposed based on the mutual information (MI) maximization principle. Specifically, the method first constructs appropriate global and local codes from the documents and then seeks to maximize their mutual information. Experimental results on three benchmark datasets demonstrate that the proposed method is able to generate hash codes that outperform existing ones learned from BOG features by a substantial margin.

Refining BERT Embeddings for Document Hashing via Mutual Information Maximization

Robust sequence-to-sequence modelling is an essential task in the real world where the inputs are often noisy. Both user-generated and machine generated inputs contain various kinds of noises in the form of spelling mistakes, grammatical errors, character recognition errors, all of which impact downstream tasks and affect interpretability of texts. In this work, we devise a novel sequence-to-sequence architecture for detecting and correcting different real world and artificial noises (adversarial attacks) from English texts. Towards that we propose a modified Transformer-based encoder-decoder architecture that uses a gating mechanism to detect types of corrections required and accordingly corrects texts. Experimental results show that our gated architecture with pre-trained language models perform significantly better that the non-gated counterparts and other state-of-the-art error correction models in correcting spelling and grammatical errors. Extrinsic evaluation of our model on Machine Translation (MT) and Summarization tasks show the competitive performance of the model against other generative sequence-to-sequence models under noisy inputs.

{G}ated {T}ransformer for {R}obust {D}e-noised {S}equence-to-{S}equence {M}odelling

Recent progress in pretrained Transformer-based language models has shown great success in learning contextual representation of text. However, due to the quadratic self-attention complexity, most of the pretrained Transformers models can only handle relatively short text. It is still a challenge when it comes to modeling very long documents. In this work, we propose to use a graph attention network on top of the available pretrained Transformers model to learn document embeddings. This graph attention network allows us to leverage the high-level semantic structure of the document. In addition, based on our graph document model, we design a simple contrastive learning strategy to pretrain our models on a large amount of unlabeled corpus. Empirically, we demonstrate the effectiveness of our approaches in document classification and document retrieval tasks.

Contrastive Document Representation Learning with Graph Attention Networks

Natural language processing (NLP) is often the backbone of today's systems for user interactions, information retrieval and others. Many of such NLP applications rely on specialized learned representations (e.g. neural word embeddings, topic models) that improve the ability to reason about the relationships between documents of a corpus. Paired with the progress in learned representations, the similarity metrics used to compare representations of documents are also evolving, with numerous proposals differing in computation time or interpretability. In this paper we propose an extension to a specific emerging hybrid document distance metric which combines topic models and word embeddings: the Hierarchical Optimal Topic Transport (HOTT). In specific, we extend HOTT by using context-enhanced word representations. We provide a validation of our approach on public datasets, using the language model BERT for a document categorization task. Results indicate competitive performance of the extended HOTT metric. We furthermore apply the HOTT metric and its extension to support educational media research, with a retrieval task of matching topics in German curricula to educational textbooks passages, along with offering an auxiliary explanatory document representing the dominant topic of the retrieved document. In a user study, our explanation method is preferred over regular topic keywords.

{HOTTER}: {H}ierarchical Optimal Topic Transport with Explanatory Context Representations

This work proposes an extensive analysis of the Transformer architecture in the Neural Machine Translation (NMT) setting. Focusing on the encoder-decoder attention mechanism, we prove that attention weights systematically make alignment errors by relying mainly on uninformative tokens from the source sequence. However, we observe that NMT models assign attention to these tokens to regulate the contribution in the prediction of the two contexts, the source and the prefix of the target sequence. We provide evidence about the influence of wrong alignments on the model behavior, demonstrating that the encoder-decoder attention mechanism is well suited as an interpretability method for NMT. Finally, based on our analysis, we propose methods that largely reduce the word alignment error rate compared to standard induced alignments from attention weights.

Attention Weights in Transformer NMT Fail Aligning Words Between Sequences but Largely Explain Model Predictions

Supplementary Training on Intermediate Labeled-data Tasks (STILT) is a widely applied technique, which first fine-tunes the pretrained language models on an intermediate task before on the target task of interest.
While STILT is able to further improve the performance of pretrained language models, it is still unclear why and when it works. Previous research shows that those intermediate tasks involving complex inference, such as commonsense reasoning, work especially well for RoBERTa-large. In this paper, we discover that the improvement from an intermediate task could be orthogonal to it containing reasoning or other complex skills --- a simple real-fake discrimination task synthesized by GPT2 can benefit diverse target tasks. We conduct extensive experiments to study the impact of different factors on STILT. These findings suggest rethinking the role of intermediate fine-tuning in the STILT pipeline.

Rethinking Why Intermediate-Task Fine-Tuning Works

Models of language trained on very large corpora have been demonstrated useful for natural language processing. As fixed artifacts, they have become the object of intense study, with many researchers "probing" the extent to which they acquire and readily demonstrate linguistic abstractions, factual and commonsense knowledge, and reasoning abilities. Recent work applied several probes to intermediate training stages to observe the developmental process of a large-scale model (Chiang et al., 2020). Following this effort, we systematically answer a question: for various types of knowledge a language model learns, when during (pre)training are they acquired? Using RoBERTa as a case study, we find: linguistic knowledge is acquired fast, stably, and robustly across domains. Facts and commonsense are slower and more domain-sensitive. Reasoning abilities are, in general, not stably acquired. As new datasets, pretraining protocols, and probes emerge, we believe that probing-across-time analyses can help researchers understand the complex, intermingled learning that these models undergo and guide us toward more efficient approaches that accomplish necessary learning faster.

Leveraging Bidding Graphs for Advertiser-Aware Relevance Modeling in Sponsored Search

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Context-aware Entity Typing in Knowledge Graphs

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Leveraging Bidding Graphs for Advertiser-Aware Relevance Modeling in Sponsored Search

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Next from EMNLP 2021

Context-aware Entity Typing in Knowledge Graphs

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Knowledge Base Completion Meets Transfer Learning

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PRESENTATIONS

CONFERENCES

COMPANY

RESOURCES

Downloads