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AAAI 2026

October 26, 2026

Singapore, Singapore

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The feedback loop of ""system recommendation → user feedback → system re-recommendation"" in industrial recommendation sys- tems results in highly similar and convergent recommendation results. This loop reinforces homogeneous content, creates filter bubble effects, and diminishes user satisfaction. Recently, large lan- guage models (LLMs) have demonstrated potential in serendipity recommendation, thanks to their extensive world knowledge and superior reasoning capabilities. However, these models still face challenges in ensuring the rationality of the reasoning process, the usefulness of the reasoning results, and meeting the latency requirements of industrial recommendation systems (RSs). To ad- dress these challenges, we propose a method that leverages large language models to dynamically construct user knowledge graphs, thereby enhancing the serendipity of recommendation systems. This method comprises a two-stage framework: (1) two-hop inter- est reasoning, where user static profiles and historical behaviors are utilized to dynamically construct user knowledge graphs via large language models. Two-hop reasoning, which can enhance the quality and accuracy of LLM reasoning results, is then performed on the constructed graphs to identify users’ potential interests; and (2) Near-line adaptation, a cost-effective approach to deploying the aforementioned models in industrial recommendation systems. We propose a u2i (user-to-item) retrieval model that also incorporates i2i (item-to-item) retrieval capabilities, the retrieved items not only exhibit strong relevance to users’ newly emerged interests but also retain the high conversion rate of traditional u2i retrieval. Under offline human expert evaluation criteria, the larger the better, the distribution of user potential interest scores is as follows: 1% for a score of 0, 3% for a score of 1, and 96% for a score of 2. Our online experiments on the Dewu app, which has tens of millions of users, indicate that the method increased the exposure novelty rate by 4.62%, the click novelty rate by 4.85%, the average view duration per person by 0.15%, unique visitor click- through rate by 0.07%, and unique visitor interaction penetration by 0.30%, thereby enhancing user experience.

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AAAI 2026

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