Zero-shot object navigation tasks agents with locating target objects in unseen environments—a core capability of embodied intelligence. While recent vision-language navigation methods leverage Large Language Models (LLMs) for multimodal reasoning, they suffer from two key limitations: (1) semantic misalignment between language-grounded maps and real-world layouts, and (2) inefficiency due to LLMs’ lack of specialization for navigation-specific tasks. To address these challenges, we propose Chain-of-Search (CoS), a novel parameter-efficient framework that enables human-like decision-making via iterative semantic reasoning. First, CoS replaces traditional global maps with an optimal-benefit multi-map construction that continuously balances expected gain and cost throughout the navigation process. Second, we introduce a Parameter-Efficient Intent Aligner (PEIA), trained via a prompt-guided paradigm to align directional decisions with navigation intent. PEIA injects semantic cues into benefit-aware maps, enabling more rational and goal-consistent exploration. Finally, a Reflection-Guided Destination Verifier (RDV) confirms whether the target is reached via language-driven reasoning and corrects potential errors through self-reflection. CoS achieves state-of-the-art performance on HM3D (+2.8% SR) and MP3D (+1.2% SR) without relying on LLMs, demonstrating the effectiveness of lightweight, reasoning-centered navigation. \textit{All data and code will be publicly released.}