Modern autonomous driving (AD) systems leverage 3D object detection to perceive foreground objects in 3D environments for subsequent prediction and planning. Visual 3D detection based on RGB cameras provides a cost-effective solution compared to the LiDAR paradigm. While achieving promising detection accuracy, current deep neural network-based models remain highly susceptible to adversarial examples. The underlying safety concerns motivate us to investigate realistic adversarial attacks in AD scenarios. Previous work has demonstrated the feasibility of placing adversarial posters on the road surface to induce hallucinations in the detector. However, the unnatural appearance of the posters makes them easily noticeable by humans, and their fixed content can be readily targeted and defended. To address these limitations, we propose the AdvRoad to generate diverse road-style adversarial posters. The adversaries have naturalistic appearances resembling the road surface while compromising the detector to perceive non-existent objects at the attack locations. We employ a two-stage approach, termed Road-Style Adversary Generation and Scenario-Associated Adaptation, to maximize the attack effectiveness on the input scene while ensuring the natural appearance of the poster, allowing the attack to be carried out stealthily without drawing human attention. Extensive experiments show that AdvRoad generalizes well to different detectors, scenes, and spoofing locations. Moreover, physical attacks further demonstrate the practical threats in real-world environments.