The self-attention mechanism has been a key factor in the advancement of vision Transformers. However, its quadratic complexity imposes a heavy computational burden in high-resolution scenarios, restricting the practical application. Previous methods attempt to mitigate this issue by introducing handcrafted patterns such as locality or sparsity, which inevitably compromise model capacity. In this paper, we present a novel attention paradigm termed Circulant Attention by exploiting the inherent efficient pattern of self-attention. Specifically, we first identify that the self-attention matrix in vision Transformers often approximates the Block Circulant matrix with Circulant Blocks (BCCB), a kind of structured matrix whose multiplication with other matrices can be performed in $\mathcal{O}(N\log N)$ time. Leveraging this interesting pattern, we explicitly model the attention map as its nearest BCCB matrix and propose an efficient computation algorithm for fast calculation. The resulting approach closely mirrors vanilla self-attention, differing only in its use of BCCB matrices. Since our design is inspired by the inherent efficient paradigm, it not only delivers $\mathcal{O}(N\log N)$ computation complexity, but also largely maintains the capacity of standard self-attention. Extensive experiments on image classification, object detection, and semantic segmentation demonstrate the effectiveness of our approach. These results establish our circulant attention as a promising alternative to self-attention for vision Transformer architectures. Code will be released.