AAAI 2026

January 23, 2026

Singapore, Singapore

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We tackle the challenge of setting smart prices and advertising budgets for dairy products sold through three retail channels—General Trade (GT), Modern Trade (MT), and E-commerce (EC)—in markets where data is scarce. Traditional economic models can capture the complex relationships between price, trust, and advertising, but solving these models every time a manager wants to ask a question is slow and impractical. Our solution is to turn a game-theoretic market simulator into training data: we generate 10,000 market scenarios, solve for the best pricing and ad strategies, and train an AI to imitate those decisions. On unseen scenarios, the AI remains accurate (price RMSE ≤ 0.047, ad RMSE ≤ 0.031) and economically sound (Ratio of Means = 1.0010, Regret = 0.40%). To make it easy to use, we add a simple natural-language interface: users can say things like “trust is low, ad cost is high,” and the system returns price and ad suggestions along with confidence ranges. This creates a practical bridge between AI and economic rigor—delivering defensible decisions in seconds, even when data is limited.

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