IJCNLP-AACL 2025

December 20, 2025

Mumbai, India

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keywords:

multilingualism nlp

cross-lingual nlp

nlp applications

Social networks extensively feature memes, particularly cartoon images, as a prevalent form of communication often conveying complex sentiments or harmful content. Detecting such content, particularly when it involves Bengali and English text, remains a multimodal challenge. This paper introduces CMBan, a novel and culturally relevant dataset of 2,641 annotated cartoon memes. It addresses meme classification based on their sentiment across five key categories: Humor, Sarcasm, Offensiveness, Motivational Content, and Overall Sentiment, incorporating both image and text features. Our curated dataset specifically aids in detecting nuanced offensive content and navigating complexities of pure Bengali, English, or code-mixed Bengali-English languages. Through rigorous experimentation involving over 12 multimodal models, including monolingual, multilingual, and proprietary architectures, and utilizing prompting methods like Chain-Of-Thought (CoT), findings suggest this cartoon-based, code-mixed meme content poses substantial understanding challenges. Experimental results demonstrate that closed models excel over open models. While the LoRA fine-tuning strategy equalizes performance across model architectures and improves classification of challenging aspects in multilingual meme contexts, this work advances meme classification by providing effective solution for detecting harmful content in multilingual meme contexts.

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