EMNLP 2025

November 09, 2025

Suzhou, China

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In the rapidly expanding streaming media landscape, engaging Promotional Introduction Texts (PIT) are essential for attracting viewers to various forms of media arts, such as movies and comics. Traditionally, these texts are manually written, leading to inconsistencies in quality and higher production costs. This paper addresses these challenges by proposing an end-to-end framework for automatically generating attractive PITs directly from storylines. However, currently, there is insufficient data and a lack of evaluation methods specifically designed for PIT generation. We constructed a dataset of 263 storylines extracted from Japanese media arts and their associated PITs. Using the dataset, We evaluated generations of six large language models by manual evaluation and automated evaluation (GPT-4) on attractiveness, consistency, and quality. Results demonstrated that there are trade-offs between generating attractive texts and maintaining the storyline, and achieving both objectives at the same time is a challenging task. We also find that there is a significant gap between automatic evaluation and human evaluation.

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