Would you like to see your presentation here, made available to a global audience of researchers?
Add your own presentation or have us affordably record your next conference.
Political campaigns make increasing use of targeted strategies to influence voters on social media. The analysis of coordinated behaviour allows to determine communities of users that exhibit the same patterns of behaviours. While such analysis is generally performed on static networks, recent extensions to the temporal dimension allowed to highlight users that changed community over time. This may open up new possibilities to quantitatively study influence in social networks. As a first step towards that goal, we set out to analyze the messages users are exposed to and comparing users that changed community with the rest. Our findings show 54 statistically significant linguistic differences, and analyses on the effectiveness of the use of persuasion techniques show that few of them, i.e. loaded language, exaggeration and minimisation, doubt and flag-waving seem to be the most effective for the dataset we studied, tweets on the UK 2019 elections.