EMNLP 2025

November 06, 2025

Suzhou, China

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Persona-prompting is a growing strategy to steer LLMs toward simulating particular perspectives or linguistic styles through the lens of a specified identity. While this method is often used to personalize outputs, its impact on how LLMs represent social groups remains underexplored. In this paper, we investigate whether persona-prompting leads to different levels of linguistic abstraction—an established marker of stereotyping—when generating short texts linking socio-demographic categories with stereotypical or non-stereotypical attributes. Drawing on the Linguistic Expectancy Bias framework, we analyze outputs from six open-weight LLMs under three prompting conditions, comparing 11 persona-driven responses to those of a generic AI assistant. To support this analysis, we introduce Self-Stereo, a new dataset of self-reported stereotypes from Reddit. We measure abstraction through three metrics: concreteness, specificity, and negation. Our results highlight the limits of persona-prompting in modulating abstraction in language, confirming criticisms about the ecology of personas as representative of socio-demographic groups and raising concerns about the risk of propagating stereotypes even when seemingly evoking the voice of a marginalized groups.

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