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Characters are important in narratives. They move the plot forward, create emotional connections, and embody the story's themes. Visual storytelling methods focus more on the plot and events relating to it, without building the narrative around specific characters. As a result, the generated stories feel generic, with character mentions being absent, vague, or incorrect. {To mitigate these issues, we introduce a new character-centric approach to visual story generation.} We present the first model capable of predicting visual stories with consistently grounded and coreferent character mentions. Our model is finetuned on a new dataset which we build on top of the widely used VIST benchmark. Specifically, we develop an automated pipeline to enrich VIST with visual and textual character coreference chains. We also propose new evaluation metrics to measure the richness of characters and coreference in stories. Experimental results show that our model generates stories with recurring characters which are consistent and coreferent to larger extent compared to baselines and state-of-the-art systems.