Conversational search systems require effective handling of context-dependent queries that often contain ambiguity, omission, and coreference. Conversational Query Reformulation (CQR) addresses this challenge by transforming these queries into self-contained forms suitable for off-the-shelf retrievers. However, existing CQR approaches suffer from two critical constraints: high dependency on costly external supervision from human annotations or large language models, and insufficient alignment between the rewriting model and downstream retrievers. We present ConvSearch-R1, the first self-driven framework that completely eliminates dependency on external rewrite supervision by leveraging reinforcement learning to optimize reformulation directly through retrieval signals. Our novel two-stage approach combines Self-Driven Policy Warm-Up to address the cold-start problem through retrieval-guided self-distillation, followed by Retrieval-Guided Reinforcement Learning with a specially designed rank-incentive reward shaping mechanism that addresses the sparsity issue in conventional retrieval metrics. Extensive experiments on TopiOCQA and QReCC datasets demonstrate that ConvSearch-R1 significantly outperforms previous state-of-the-art methods, achieving over 10% improvement on the challenging TopiOCQA dataset while using smaller 3B parameter models without any external supervision.