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Deep neural networks have emerged as a powerful technique for learning representations from user-item interaction data in collaborative filtering (CF) for recommender systems. However, many existing methods heavily rely on unique user and item IDs, which restricts their performance in zero-shot learning scenarios. Inspired by the success of language models (LMs) and their robust generalization capabilities, we pose the question: How can we leverage LMs to enhance recommender systems? In this study, we propose EasyRec, an effective approach that integrates text-based semantic understanding with collaborative signals. EasyRec employs a text-behavior alignment framework, combining contrastive learning with collaborative language model tuning to ensure strong alignment between the text-enhanced semantic space and collaborative behavior information. Extensive empirical evaluations across diverse real-world datasets demonstrate that EasyRec significantly outperforms state-of-the-art models, particularly in challenging text-based zero-shot recommendation. Furthermore, this study highlights the potential of integrating EasyRec as a plug-and-play component into text-enhanced collaborative filtering frameworks, thereby empowering existing recommender systems to improve recommendation performance and adapt to evolving user preferences. To ensure the reproducibility of our results, we have made our model implementation available anonymously at: https://anonymous.4open.science/r/EasyRec-4420.