Large Language Models (LLMs) have demonstrated remarkable creative writing capabilities, yet their substantial computational demands hinder widespread use. Enhancing Small Language Models (SLMs) offers a promising alternative, but current methods like Supervised Fine-Tuning (SFT) struggle with novelty, and Reinforcement Learning from Human Feedback (RLHF) is costly. This paper explores two distinct AI-driven reward strategies within a Reinforcement Learning from AI Feedback (RLAIF) framework to ignite the creative writing of a 7B-parameter SLM, specifically for generating Chinese greetings. The first strategy employs a Reward Model (RM) trained on high-quality preference data curated by a novel multi-agent rejection sampling framework designed for creative tasks. The second, more novel, strategy utilizes a principle-guided LLM-as-a-Judge, whose reward function is optimized via an adversarial training scheme with a reflection mechanism, to directly provide reward signals. Comprehensive experiments reveal that while both approaches significantly enhance creative output over baselines, the principle-guided LLM-as-a-Judge demonstrably yields superior generation quality. Furthermore, it offers notable advantages in training efficiency and reduced dependency on human-annotated data, presenting a more scalable and effective path towards creative SLMs. Our automated evaluation methods also exhibit strong alignment with human judgments.