EMNLP 2025

November 05, 2025

Suzhou, China

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As large language models (LLMs) are increasingly used in morally sensitive domains, it is crucial to understand how persona traits affect their moral reasoning and persuasive behavior. We present the first large-scale study of multi-dimensional persona effects in AI-AI debates over real-world moral dilemmas. Using a 6-dimensional persona space (age, gender, country, class, ideology, and personality), we simulate structured debates between AI agents over 131 relationship-based cases. Our results show that personas affect initial moral stances and debate outcomes, with political ideology and personality traits exerting the strongest influence. Persuasive success varies across traits, with liberal and open personalities reaching higher consensus and win rates. While logit-based confidence grows during debates, emotional and credibility-based appeals diminish, indicating more tempered argumentation over time. These trends mirror findings from psychology and cultural studies, reinforcing the need for persona-aware evaluation frameworks for AI moral reasoning.

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