FROMANNUAL REVIEWS

CogSci 2025

•

August 01, 2025

•

San Francisco, United States

keywords:

cross-cultural analysis

music

culture

emotion

Music evokes profound emotions, yet the universality of emotional descriptors across languages remains debated. A key challenge in cross-cultural research on music emotion is biased stimulus selection and manual curation of taxonomies, predominantly relying on Western music and languages. To address this, we propose a balanced experimental design with nine online experiments in Brazil, the US, and South Korea, involving N=672 participants. First, we sample a balanced set of popular music from these countries. Using an open-ended tagging pipeline, we then gather emotion terms to create culture-specific taxonomies. Finally, using these bottom-up taxonomies, participants rate emotions of each song. This allows us to map emotional similarities within and across cultures. Results show consistency in high arousal, high valence emotions but greater variability in others. Notably, machine translations were often inadequate to capture music-specific meanings. These findings together highlight the need for a domain-sensitive, open-ended, bottom-up emotion elicitation approach to reduce cultural biases in emotion research.

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