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In response to the limitations of manual ad creation, significant research has been conducted in the field of automatic ad text generation (ATG). However, the lack of comprehensive benchmarks and well-defined problem sets has made comparing different methods challenging. To tackle these challenges, we standardize the task of ATG and propose a first benchmark dataset, CAMERA, carefully designed and enabling the utilization of multi-modal information and facilitating industry-wise evaluations. Our extensive experiments with a variety of nine baselines, from classical methods to state-of-the-art models including large language models (LLMs), show the current state and the remaining challenges. We also explore how existing metrics in ATG and an LLM-based evaluator align with human evaluations.

ACL 2024

Striking Gold in Advertising: Standardization and Exploration of Ad Text Generation

ad text generation

multi-modal

poster

### Welcome!
The 62nd Annual Meeting of the Association for Computational Linguistics (ACL 2024) will take place in Bangkok, Thailand from August 11th to 16th, 2024. Our Virtual Poster Sessions will take place online Thursday, August 22, 2024.

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The 62nd Annual Meeting of the Association for Computational Linguistics (ACL 2024) will take place in Bangkok, Thailand from August 11th to 16th, 2024. More information will be announced soon.

Entity-to-entity stance detection identifies the stance between a pair of entities with a directed link that indicates the source, target and polarity. It is a streamlined task without the complex dependency structure for structural sentiment analysis, while it is more informative compared to most previous work assuming that the source is the author. Previous work performs entity-to-entity stance detection training on individual entity pairs. However, stances between inter-connected entity pairs may be correlated. In this paper, we propose transitive consistency constrained learning, which first finds connected entity pairs and their stances, and adds an additional objective to enforce the transitive consistency. We explore consistency training on both classification-based and generation-based models and conduct experiments to compare consistency training with previous work and large language models with in-context learning. Experimental results illustrate that the inter-correlation of stances in political news can be used to improve the entity-to-entity stance detection model, while overly strict consistency enforcement may have a negative impact. In addition, we find that large language models struggle with predicting link direction and neutral labels in this task.

Transitive Consistency Constrained Learning for Entity-to-Entity Stance Detection

The subjective perception of emotion leads to inconsistent labels from human annotators. Typically, utterances lacking majority-agreed labels are excluded when training an emotion classifier, which cause problems when encountering ambiguous emotional expressions during testing. This paper investigates three methods to handle ambiguous emotion. First, we show that incorporating utterances without majority-agreed labels as an additional class in the classifier reduces the classification performance of the other emotion classes. Then, we propose detecting utterances with ambiguous emotions as out-of-domain samples by quantifying the uncertainty in emotion classification using evidential deep learning. This approach retains the classification accuracy while effectively detects ambiguous emotion expressions. Furthermore, to obtain fine-grained distinctions among ambiguous emotions, we propose representing emotion as a distribution instead of a single class label. The task is thus re-framed from classification to distribution estimation where every individual annotation is taken into account, not just the majority opinion. The evidential uncertainty measure is extended to quantify the uncertainty in emotion distribution estimation. Experimental results on the IEMOCAP and CREMA-D datasets demonstrate the superior capability of the proposed method in terms of majority class prediction, emotion distribution estimation, and uncertainty estimation.

Handling Ambiguity in Emotion: From Out-of-Domain Detection to Distribution Estimation

Tool learning is widely acknowledged as a foundational approach or deploying large language models (LLMs) in real-world scenarios. While current research primarily emphasizes leveraging tools to augment LLMs, it frequently neglects emerging safety considerations tied to their application. To fill this gap, we present $ToolSword$, a comprehensive framework dedicated to meticulously investigating safety issues linked to LLMs in tool learning. Specifically, ToolSword delineates six safety scenarios for LLMs in tool learning, encompassing $malicious$ $queries$ and $jailbreak$ $attacks$ in the input stage, $noisy$ $misdirection$ and $risky$ $cues$ in the execution stage, and $harmful$ $feedback$ and $error$ $conflicts$ in the output stage. Experiments conducted on 11 open-source and closed-source LLMs reveal enduring safety challenges in tool learning, such as handling harmful queries, employing risky tools, and delivering detrimental feedback, which even GPT-4 is susceptible to. Moreover, we conduct further studies with the aim of fostering research on tool learning safety. The data will be released upon acceptance of the paper.

ToolSword: Unveiling Safety Issues of Large Language Models in Tool Learning Across Three Stages

The world's more than 7000 languages are written in at least 293 scripts. Due to various reasons, many closely related languages use different scripts, which poses a difficulty for multilingual pretrained language models (mPLMs) in learning crosslingual knowledge through lexical overlap. As a consequence, mPLMs are faced with a script barrier: representations from different scripts are located in different subspaces, which can result in crosslingual transfer involving languages of different scripts performing suboptimally. To address this problem, we propose TransliCo, a framework that optimizes the Transliteration Contrastive Modeling (TCM) objective to fine-tune an mPLM by contrasting sentences in its training data and their transliterations in a unified script (in our case Latin), which enhances uniformity in the representation space for different scripts. Using Glot500-m, an mPLM pretrained on over 500 languages, as our source model, we fine-tune it on a small portion (5%) of its training data, and refer to the resulting model as Furina. We show that Furina not only better aligns representations from distinct scripts but also outperforms the original Glot500-m on various zero-shot crosslingual transfer tasks. Additionally, we achieve consistent improvement in a case study on the Indic group where the languages exhibit areal features but use different scripts. We make our code and models publicly available.

TransliCo: A Contrastive Learning Framework to Address the Script Barrier in Multilingual Pretrained Language Models

Reinforcement Learning with Human Feedback (RLHF) is a methodology designed to align Large Language Models (LLMs) with human preferences, playing an important role in LLMs alignment. Despite its advantages, RLHF relies on human annotators to rank the text, which can introduce potential security vulnerabilities if any adversarial annotator (i.e., attackers) manipulates the ranking score by up-ranking any malicious text to steer the LLM adversarially. To assess the red-teaming of RLHF against human preference data poisoning, we propose RankPoison, a poisoning attack method on candidates' selection of preference rank flipping to reach certain malicious behaviors (e.g., generating longer sequences, which can increase the computational cost). With poisoned dataset generated by RankPoison, we can perform poisoning attacks on LLMs to generate longer tokens without hurting the original safety alignment performance. Moreover, applying RankPoison, we also successfully implement a backdoor attack where LLMs can generate longer answers under questions with the trigger word. Our findings highlight critical security challenges in RLHF, underscoring the necessity for more robust alignment methods for LLMs.

RLHFPoison: Reward Poisoning Attack for Reinforcement Learning with Human Feedback in Large Language Models

This paper introduces the Open Ko-LLM Leaderboard and the Ko-H5 Benchmark as vital tools for evaluating Large Language Models (LLMs) in Korean. Incorporating private test sets while mirroring the English Open LLM Leaderboard, we establish a robust evaluation framework that has been well integrated in the Korean LLM community. We perform data leakage analysis that shows the benefit of private test sets along with a correlation study within the Ko-H5 benchmark and temporal analyses of the Ko-H5 score. Moreover, we present empirical support for the need to expand beyond set benchmarks. We hope the Open Ko-LLM Leaderboard sets precedent for expanding LLM evaluation to foster more linguistic diversity.

Open Ko-LLM Leaderboard: Evaluating Large Language Models in Korean with Ko-H5 Benchmark

As natural language becomes the default interface for human-AI interaction, there is a need for LMs to appropriately communicate uncertainties in downstream applications. In this work, we investigate how LMs incorporate confidence in responses via natural language and how downstream users behave in response to LM-articulated uncertainties. We examine publicly deployed models and find that LMs are reluctant to express uncertainties when answering questions even when they produce incorrect responses. LMs can be explicitly prompted to express confidences, but tend to be overconfident, resulting in high error rates (an average of 47\%) among confident responses. We test the risks of LM overconfidence by conducting human experiments and show that users rely heavily on LM generations, whether or not they are marked by certainty. Lastly, we investigate the preference-annotated datasets used in post training alignment and find that humans are biased against texts with uncertainty. Our work highlights new safety harms facing human-LM interactions and proposes design recommendations and mitigating strategies moving forward.

Relying on the Unreliable: The Impact of Language Models’ Reluctance to Express Uncertainty

Large language models (LLMs) have become a dominant and important tool for NLP researchers in a wide range of tasks. Today, many researchers use LLMs in synthetic data generation, task evaluation, fine-tuning, distillation, and other model-in-the-loop research workflows. However, challenges arise when using these models that stem from their scale, their closed source nature, and the lack of standardized tooling for these new and emerging workflows. The rapid rise to prominence of these models and these unique challenges has had immediate adverse impacts on open science and on the reproducibility of work that uses them. In this ACL 2024 theme track paper, we introduce DataDreamer, an open source Python library that allows researchers to write simple code to implement powerful LLM workflows. DataDreamer also helps researchers adhere to best practices that we propose to encourage open science and reproducibility. The library and documentation are available at: https://github.com/datadreamer-dev/DataDreamer.

DataDreamer: A Tool for Synthetic Data Generation and Reproducible LLM Workflows

Large language models (LLMs) have shown great capabilities in various tasks but also exhibited memorization of training data, raising tremendous privacy and copyright concerns. While prior works have studied memorization during pre-training, the exploration of memorization during fine-tuning is rather limited. Compared to pre-training, fine-tuning typically involves more sensitive data and diverse objectives, thus may bring distinct privacy risks and unique memorization behaviors. In this work, we conduct the first comprehensive analysis to explore language models' (LMs) memorization during fine-tuning across tasks. Our studies with open-sourced and our own fine-tuned LMs across various tasks indicate that memorization presents a strong disparity among different fine-tuning tasks. We provide an intuitive explanation of this task disparity via sparse coding theory and unveil a strong correlation between memorization and attention score distribution.

Exploring Memorization in Fine-tuned Language Models

We introduce a simple and effective prompting technique called in-context mixing (ICM) for effective in-context learning (ICL) with multilingual large language models (MLLMs). With ICM, we modify the few-shot examples within ICL prompts to be intra-sententially code-mixed by randomly swapping content words in the target languages with their English translations. We observe that ICM prompts yield superior performance in NLP tasks such as disfluency correction, grammar error correction and text simplification that demand a close correspondence between the input and output sequences. Significant improvements are observed mainly for low-resource languages that are under-represented during the pretraining and finetuning of MLLMs. We present an extensive set of experiments to analyze when ICM is effective and what design choices contribute towards its effectiveness. ICM works consistently and significantly better than other prompting techniques across models of varying capacity such as mT0-XXL, BloomZ and GPT-4.

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Striking Gold in Advertising: Standardization and Exploration of Ad Text Generation

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Transitive Consistency Constrained Learning for Entity-to-Entity Stance Detection

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