The tourism and hospitality industry is most affected by the pandemic. Destinations most reliant on tourism for social and economic growth are prone to be hit hardest. Developing effective recovery strategies in this unprecedented time to support the tourism and hospitality sectors is crucial. Government and local tourism boards have been developing and promoting various tourism support schemes for the tourism and hospitality industry stakeholders. When travel restrictions are still in place, local tourism promotions are becoming vital to restart tourism for most destinations.

This study uses a case study of a travel campaign in 2020, the “Go to Travel” campaign from Japan, to raise stakeholders’ awareness of the importance of marketing communication strategy. The Japanese government encouraged collaboration across different parties, such as airlines, hotels, and local hospitality and tourism businesses, to embrace this marketing initiative. Nevertheless, the media criticized the campaign could worsen the outbreak as tourists' mobility will increase the risk of transmission. This implied that the insensitivity of the local tourism board in implementing the tourism recovery plan. The study discusses and recommends effective ways to launch and monitor a tourism recovery marketing campaign.

Tourism marketing campaign for COVID-19 post-crisis recovery - A case study of the“Go to Travel” campaign in Japan

Determination and authentication of the geographical origin of food products have recently become relevant in investigations against frauds for consumer protection. Studies on territoriality are based on the hypothesis that chemical elements detected in plants and their products reflect those contained in the soil. Geographical features of the production area are considered relevant factors affecting the specific designation such as the composition of the parent rock, soil-forming process, climate, topography, and land use. As suggested by Pepi et al (2017; 2018), geochemical characterization, based on the determination of major and trace elements, is commonly used to establish the geographical origin of products. This work aims to present a preliminary study on soil samples to establish a method to identify the geographical origin of two different types of red chicory (long-leaves and round-leaves). Granulometric analysis and the major element composition, on a set of 12 samples of agricultural soils from the southern Po Delta area were used for local soil characterization. The samples come from a site located in Massenzatica (Municipality of Mesola, Province of Ferrara, NE of Italy) and sampling has been undertaken between October and December 2020 in different fields: 6 samples came from two fields inside the area of the Consorzio Uomini di Massenzatica (CUM), where the other 6 came from an area outside CUM. Grain size analysis shows a high similarity for all samples, with an average amount of sand of 85.76% (±1.47), 10.11% (±1.52) of Silt and 4.13% (±0.77) of Clay. According to USDA classification, the samples can be classified as Loamy Sand and Sand. Concerning the major element compositions (SiO2, Fe2O3, CaO, MgO, Al2O3), the samples are comparable, and aluminum plays an important role as a constituent of the clay fraction of soil, as a good reference element. Differences emerge when alkaline elements (K2O, Na2O) are considered: K concentration discriminates in the soil characterization between the two cultivated varieties.

Geochemical characterization and granulometric analysis of agricultural soils as a tool for geographical origin identification: preliminary results from the case study of Massenzatica (Ferrara)

Underline digital video library

Tourism marketing campaign for COVID-19 post-crisis recovery - A case study of the“Go to Travel” campaign in Japan

Geochemical characterization and granulometric analysis of agricultural soils as a tool for geographical origin identification: preliminary results from the case study of Massenzatica (Ferrara)

Future Markets and Market Focus on Quantum Technologies

Stay up to date with the latest Underline news!

PRESENTATIONS

CONFERENCES

COMPANY

RESOURCES